Opportunity: New UF Gym facility to decrease wait times
Customer 1: Fresia Urdaneta
I also live at cabana and regularly see Fresia at the gym. i knew she was a student and decided to dig a little deeper. i learned that fresia finds it more convenient to work out at her apartment gym vs UF's gyms. shes tried that scene and cant handle the long wait times and how crowded the gyms are. fresia does a total workout so she needs access to not only cardio machines but also the machines. shes willing to give up a bigger facility and state of the art equipment for the convenience of having her gy,m a walk away with a more private setting.
Talking to fresia was very easy shes a PR major so she was very comfortable with interviewing. the questions defiantly have to be relevant for the source to give you meaningfull answers.
Customer 2: Dana Pea
Dana lives at Muphree hall and i saw her at gator dinning on campus. she was wearing workout clothes so i decided to ask her a few questions. dana generally goes to student rec. she also dosen't like the wait times of southwest rec but agrees that there are certain times you can go when its not so crowded. however Dana is a premed student who has a very busy schedule where if she does workout she can only go at night which is the peak time for southwest rec. Dana thinks the student rec has everything she needs except the runners track but shes willing to give that up for the convince of having a less crowded gym. Dana loves the idea of a new fitness facility and say that would make a lot of students more willing to go to the gym on campus.
Customer 3: Katie Rankin
Katie is a regular runner who i decided to stop and speak with. She says shes an outdoors kind of girl. she dosent really do the gym scene because she only does cardio. and she thinks running on the treadmill can become too boring. i asked if she had ever used the gym facilities and she said yes, however again the facilities are always crowded and don't have anything to offer her besides a treadmill. the idea of a new UF facility intrigues katie but one thing she said she defiantly wants to see is a better inside track to appeal more to runners then solely focusing on the weight room.
Customer 3: Shantel Santana
Shantel lives off campus on the grove and only goes on campus for her classes. shes never been to the southwest rec facility but has heard all the bad rumors that are continuing to come up. she took it upon herself to buy a planet fitness membership to make things more convenient for her. shantel says she would much rather pay to have a nice quiet gym with ample high quality machines then us the free facilities at UF and have a frustrating gym experience. shantel would love a 3rd UF facility because it would save her money. She would love to come work out on campus if she was amble to keep the comfortable atmosphere of planet fitness.
Customer 4: Wendy Miramontes
Wendy is a Freshman who live son campus and is infatuated with the south west rec gym. she dosen't have too hard of a schedule so her gmy times tend to vary. however she did acknowledge that the wait times are a problem but she has a system of what to workout when and the time of day to go in order to beat the rush. wendy is a gym buff so she likes the track and size of the southwest rec facility and has never been to student rec. she likes the high tech equipment and cant think of a better alternative. So if UF were to open a third facility she would be more then happy to try it out as long as it didn't take away any of what southwest already has to offer. she thinks it would also be beneficial in decreasing wait times.
The Opportunity: I learned that there are a lot of common aversion towards southwest rec. many people were turned off by the crowds of the facility even with its large size. this translates into very long wait times to use the fitness equipment especially the popular ones such as the squat racks. Everyone was in consensus that a new facility could possibly solve alot of the current problems it would allow more spread for the gym goes reduce the crowds and just offer one more close facility to work out. im my opinion UF would attract more people who currently stray away from the gym scene back into action.
Interviewing: i learned that interviewing can be very awkward. some people just feel uncomfortable talking to someone they don't know. then there are others who are happy to share their opinion. i found that having a topic that the interviewee can relate to makes them more comfortable. having relaxed body language and engaging in their answers makes them feel confident about there answers. and finally having something in common. being that we were all UF students we were able to relate much more on the subject i go through the same thoughts pains and gains that they go through so it game their answers alot more meaning.
i originally had videos concerning each customer and our interviews. However my phones LCD was turning off so i had to hard rest my phone and the videos were erased.





