1) The biggest surprise for me in this chapter was all of the different marketing philosophies. i am currently in marketing so it was interesting to see a cross over of ideas between these two classes and how the concepts were similarly explained.
2) i didn't find anything in this chapter confusing seeing that i could cross reference the topics to marketing
3) when you yourself go shopping do you take into account everything you know about consumerism and market strategies? what are the 2 most important aspects of marketing that you would give as advice to a start up company?
4) i agreed with a lot of his point he especially made sense when describing the consumer behaviors i don't have anything to disagree with.
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